Recently, Los Angeles Lakers player LeBron James announced a partnership with the meditation and sleep app calm. James will produce original audio content products for calm, and promote the application through various channels such as TV, billboards, etc.
James will launch a series of “train your mind” products on calm, mainly from the user’s mental health, so that users can learn to control emotions and maintain mental balance. Earlier this month, the first five episodes were launched, each lasting 10 minutes, and more sleep related content will be launched in 2020.
Founded in 2012, calm is the first Unicorn company in the mental health industry. When calm announced $27 million in financing this year, the audience reached 150 million, paid subscribers more than 2 million and downloads more than 50 million times, techcrunch reported.